GOAL

To create a website that appeals to truck drivers in Washington state and the surrounding markets. They supply dependable and timely delivery of diesel and gasoline products directly to your commercial or industrial location.

THE STORY

They developed a site with a local developer. The site lacked the professional look and feel for the kind of audience they were appealing. Even the content was laid out haphazardly and needed a complete restructuring.

When we started designing the site the main goal was to use WordPress and keep the cost down. Selecting a theme that allowed cardlock users to fill out forms and make payments online was important. And the entire theme had to allow users to also check their invoices and interact with customer support. Besides this they also wanted to make sure that the right kind of info was in the site so users could understand the various benefits of using Masco Petroleum for their business needs.

RESULT

For our Design and Development team the keywords were clean and simple. Let the photos and content shine and encourage interaction. The homepage and the form pages allow users to see how easy it is to apply for a cardlock and also make payments online. We created a stylishly modern digital WordPress site, incorporating design elements that encourage interaction and discovery.