GOAL

IP Management Solutions wanted a site that was clinical looking keeping in mind the target audience. Appealing to doctors and dentists who would like to run their own business or clinics, IPMS would consult and give them guidance. Information had to be clear and have keywords that would enable site to be SEO rich.

THE STORY

The website had to get doctors, dentists and nurses connect with them and their needs. Most of the content was provided by the client but we tweaked it to make sure the right keywords and phrases were included and then designed the pages. Since we were on a tight budget we had to use stock images that appealed to the profession and the diversity of people in the industry.

After the design was approved the site was custom build using WordPress (basic theme). This enabled the site to load fast and also easy to edit in the backend. And it was done in a record time of 11 days from design to coding and going live with revisions.

SEO & GOOGLE RANKING

We optimised the site with the right keyword research and made sure that the  target audience of doctors and dentists would find the site for major keywords. The site was also optimised for content by placing the right keywords on pages, description, canonical links, rich snippets were all added to make this site found organically.

RESULT

A website that is sure to lead doctors and dentists down the right path to start their own business with the help of IPMS. It is easy to search for ‘doctor consultant’ and be found on Google. The site promises to expand as they add more services for the same audience and also take it to the next level in Social Media Marketing