Peninsula Property Direct based in Australia, are highly acclaimed property developers specialising in building and selling investment properties throughout Melbourne and the Mornington Peninsula. They have over 20 years of experience and built and sold more than 200 properties, specialising in units and town houses.
Wordpress Website Development
Wordpress Plugin Customization
Web Design Singapore
Responsive Design – Site customised to view in landscape and portrait mode on phones, tablets and desktop
To create a website for a professional property developer and tell everyone how in 16 years of servicing the property industry in Australia they now would like to bring their latest project at Mornington for everyone interested in owning a property at the Peninsula. We had to create a site that would make the client look professional and show how successful and trustworthy the company has been. Since the site needed traction we had to create content that matched SEO needs.
They had previously developed a site with a local developer. The site lacked the professional look and feel for the kind of audience they were appealing. Even the content was laid out haphazardly and needed a complete restructuring.
When we started designing the site the main goal was to use WordPress and keep the cost down. Selecting a theme that allowed Peninsula Property Direct to look professional and at the same time allow our SEO team to optimize it for maximum results. Since this was a 16 year old company there were a lot of testimonials which we wanted to highlight to build and reinforce a strong presence of Peninsula in this competitive market.
Since the old site lacked the look and feel to show how big and professional they were as a property developer we had the challenge to make this a site that would last the test of time.
For our Design and Development team the keywords were clean and simple. Let the photos and project content shine and encourage interaction. The homepage with the form allowed users to connect with the client immediately and get all the answers they were looking for. We created a stylishly modern digital WordPress site, incorporating design elements that encourage interaction and discovery.