Coherent EU

ict-coherent.eu

The COHERENT project is funded by the European Commission and is one of H2020 5G-PPP projects . It aims to research, develop and showcase a unified programmable control framework for 5G heterogeneous radio access networks.

The project focuses on three innovations in control and coordination of 5G networks:

  • Software defined networking for radio access networks, to enable a scalable and flexible control and coordination framework.
  • Well-defined control interfaces and protocols to greatly simplify the management of heterogeneous mobile networks
  • Flexible spectrum management, supports different spectrum access schemes, including but not limited to, Licensed Shared Access, License Assisted Access, and flexible duplex networks.

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GOAL

Coherent EU wanted a clean and minimalist site. Since this was a EU Commission project the website catered to targeted users who value the content more than any fancy visuals.

We were asked to create a simple yet appealing site that visually targets students, institutions and clients who were interested in network and computing.

THE STORY

We discussed with the client the need for a simple approach to create an informative yet structured website. The client was also keen on SEO and hence we suggested a sitemap that would allow users to find information on different pages based on their requirement.

Understanding it from an industry perspective we created a site that is responsive and allows users to find all the information they need with a clear navigation. We also included the profile of the entire team who has years of experience in this industry. The site now boasts of content that is not only informative but also SEO friendly. It serves the need for users who organically search for various keywords using Google.

SEO & GOOGLE RANKING

We optimised the site with the right keyword research and made sure the main target audience would find the site for major keywords in frameworks for heterogeneous radio access network. The site was also optimized for content by placing the right keywords on pages, description, canonical links, rich snippets were all added to make this site found organically on Google or any other search engines. The simplicity of the site also allowed it to load quickly on low bandwidth speeds if needed.

RESULT

The Coherent website already has 6 keywords listed in pages 2-6 on google and 1 keyword ranked on the first page of Google. All this was achieved with proper optimization of pages and in just 3 weeks.

The site also has had some fair reviews of how it looks much more cleaner and corporate than the earlier website. We will soon be planning an adwords campaign to promote the site to users all over EU.

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